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Live streaming platform comparison


1. Vimeo
We would be remiss to not include a mention of our video solutions, right? Today, Vimeo has multiple solutions to help businesses get what they need with video, no matter the strategy or infrastructure.


2. IBM Cloud Video

IBM Cloud Video, formerly Ustream, offers live streaming and video solutions with all kinds of advanced features. Silver, Gold, and Platinum subscriptions, which range anywhere from $99/month to $999/month, are based in part on “viewer hours,” or how much time users spend watching your content. If you surpass the allotted number of viewer hours, additional fees are tacked on.



3. Brightcove

Boston-based Brightcove continues to stake its claim in the video space with its 2018 acquisition of Ooyala’s platform business. Today, Brightcove tackles three core areas for its business strategy: enterprise communications, marketing, and monetization.


4. Panopto
Founded in 2007, Panopto operates in five cities around the world with around 100 employees and boasts about being a leader in video content management. This distinction promptly brings us to the sticking point: Live streaming is not its bread and butter. Video asset management is. We’ve heard that some companies opt to use Panopto as a video CMS, but pay for a separate service for reliable live streaming — not an ideal solution for scaling lean businesses.

5. Kaltura
Kaltura established itself in the video space over a decade ago for being open-source, meaning developers could make it their own and expand upon it freely. While open source does mean more customization, it also requires more technical know-how to get it up and running.

Facebook Live, LinkedIn Live, YouTube Live, Periscope, Instagram Live Over the past several years, major social media platforms democratized and commodified live streaming, with YouTube Live launching way back in 2011, and Facebook, Twitter, Instagram, and others (R.I.P. Meerkat) following suit. Most recently, LinkedIn launched live streaming on its platform, too, so businesses and professionals can reach their network in new and engaging ways.

These free platforms are great for brands and businesses looking to dip a toe in the live streaming pond, but they are not viable solutions for long-term scale and growth of a video strategy. Why? While ease of use is a major draw, for sure, none offer onboarding or customer support. If your team hits a snag with an event, you’re left to your own devices to problem-solve in real-time.

What’s more, streaming is only possible on a platform-by-platform basis. This means if you want to stream to Facebook and Twitter at the same time, you’ll need two cameras to live stream from each device — creating twice as much work (or more) and a less-than-ideal experience for the on-screen talent and viewers alike.


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Finally, as with any social network, advertisements abound, including pre-roll ads on YouTube. It’s a challenge for any organization to create an on-brand experience for its audience with ads disrupting their content.
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